Sim Racing Venue Software

From checkout
to checkered flag.

The complete platform for sim racing venues. Bookings, payments, kiosk check-in, race control, memberships, and CRM. Everything you need to open your doors and fill your simulators.

The problem

Running a sim venue without
the right software is a staffing problem.

Without automation, you need one staff member per four sims to set up races. You're manually configuring PCs, chasing waivers, cross-referencing bookings on a separate screen.

One extra hire at $20/hr × 66 hours/week costs $68,000 a year. ShiftOS costs less than $500 a month.

12-sim venue · annual costs
Extra staff member (without ShiftOS)$68,000
Booking + waiver + CRM tools$4,200
ShiftOS: Operate + Launch$6,720
Annual saving$65,480
The platform

Three products.
One connected platform.

Start with Operate. Add Launch to connect your simulators. Add Engage to grow your customer base.

Operate
Run your venue

Reservations, payments, leagues, leaderboards, gift cards, and waivers. Everything you need to open your doors and delight customers from day one.

Launch
Connect your simulators

The on-sim launcher for Assetto Corsa. A customer-friendly interface, kiosk mode, remote race control, and Race Ready — so the sim is set up and waiting before your customer walks through the door.

Engage
Grow your customer base

Your marketing list stays in sync with ShiftOS automatically. Email and SMS campaigns, win-back automations, review requests, and social scheduling all included.

Operate $200 / venue / month

Your venue's complete management platform.

Every booking, payment, membership, and event in one system, one customer identity, one dashboard. Operate replaces the four or five tools most venues currently bolt together.

Headline feature

One Customer Identity

Everywhere, automatically

A single account per customer flows from their online booking through payment, check-in, simulator login, leaderboard placement, and membership management. No duplicate profiles. No cross-referencing between systems. Staff can look up any customer and see their entire history in seconds.

race.yourdomain.com / overview
ShiftOS Dashboard
Online Booking Engine
Payments
Memberships
Credits, Vouchers & Discounts
Event Management
Event Publishing
Operations Manual
Digital Signage
Leagues & Leaderboards
📅

Online Booking Engine

Customers book sessions directly from your website at any hour. No phone calls, no email back-and-forth. Time slots, walk-ins, group reservations, and multi-location availability all in one booking flow.

💳

Take Card Payments Online & On-Sim

Accept card payments through online reservations and the self-service kiosk. Walk-ins pay at the kiosk and go straight to their sim. Every transaction is tied to the customer's ShiftOS profile and included in your revenue reports.

🏆

Memberships

Customers choose how many sessions they want per month and subscribe to a matching tier. They're billed automatically each month and their status is verified everywhere — booking engine, kiosk, simulator — without staff lifting a finger.

🎟️

Credits, Vouchers & Discounts

Issue gift vouchers, store credits, and promo codes. Customers redeem them at checkout or at the kiosk. Balances tracked automatically. Every discount audited and included in your revenue reporting.

📆

Event Management

Create and manage events with a full lifecycle from draft to completed. Race nights, corporate sessions, open practice, birthday parties — all managed in one place with calendar visibility across your whole team.

📣

Event Publishing

Publish events directly to your public calendar and website embeds. Customers see what's on, when it is, and can register or book in one click. No manual updates to a separate website.

📋

Built-In Operations Manual

ShiftOS includes a structured operations manual, daily task tracker, and shift checklists so your team knows exactly what to do and when. Consistent standards across every shift, without you having to be there.

📺

Digital Signage

Display live session info, leaderboards, upcoming events, and branding on any screen in your venue. Managed from the ShiftOS dashboard — no separate signage software required.

🏁

Leagues & Leaderboards

Run hot lap challenges, multi-week leagues, and time attack championships. Local and global leaderboards update automatically after every session. Embeddable on your website so customers track standings between visits.

Get a demo of Operate
Launch 1× session price / sim / month

The software that runs Assetto Corsa simulators.

Launch is installed on each simulator PC running Assetto Corsa and connects it directly to ShiftOS. Every booking flows to the sim: car, track, customer identity, and session settings loaded automatically before the customer sits down.

Running iRacing, rFactor 2, or another sim title? You can still use Operate and Engage for booking, payments, memberships, CRM, and marketing without the on-sim launcher.

race.yourdomain.com / race-control
Race Control
🖥️
Launcher UI
On-sim interface · Car & track selection · Session start
Replace with actual screenshot
Spectator Mode
🏆
Leaderboard
Local & global rankings · Web-embeddable · Live updates
Replace with actual screenshot
🎯
Apex Club
Hot lap challenges · League standings · Championship points
Replace with actual screenshot
Race Ready
Car & track pre-selected at booking · Auto-loads on arrival
Replace with actual screenshot
Headline feature

The Launcher

Pick a car, choose a track, press Start

A clean, purpose-built interface designed for first-time and public use. No sim experience required, no complex menus, no configuration. Customers are racing within seconds of sitting down.

Headline feature

Kiosk Mode

Walk in, pay, race

Walk-in customers handle the full transaction from their phone. Browse session types, pay, sign the digital waiver, and start racing — no front desk, no queue, no extra hardware. The simulator is configured automatically when payment is confirmed.

🎮

Race Control

Start, stop, and monitor every simulator from Race Control. Configure sessions, set AI difficulty, manage race entries, and track live status without walking across the venue. Run a race night with one person.

Race Ready

Customers choose their car and track when booking online. When they arrive, their simulator is already configured. No staff walks across the venue to set up a PC. They sit down, press Start, and race. No other platform does this.

📺

Spectator Mode

Show the live race on any screen in your venue. Real-time car positions, driver names, lap times, and race gaps — all in a browser. No app, no hardware. Open a URL on any web-connected screen and your customers become an audience.

Get a demo of Launch
Engage $100 / venue / month · optional

The sim session ends.
Your marketing starts.

Engage connects your ShiftOS customer data to a full marketing platform. When a customer signs up, their profile is in your CRM. From there, email campaigns, automations, review requests, and social scheduling all have the right audience from day one.

The foundation

Always-On Marketing Sync

Your contact list, always current

When a customer creates a ShiftOS account, their profile syncs to your marketing contacts automatically. Membership tier and racer name are included. No imports, no manual data entry, no stale lists.

ghl / engage / sync
Contact Sync
Contact Management
Automations
Email Campaigns
Reputation Management
Social Media Scheduling
Conversations

Automations

Win-back sequences, birthday offers, and post-visit follow-ups that run automatically. Configured once and active forever. Customers who haven't visited in 30, 60, or 90 days get re-engaged without anyone lifting a finger.

👥

Contact Management

Every customer in one place with their membership tier, racer name, and ShiftOS profile attached. Search, segment, and take action on your full customer list without jumping between systems.

✉️

Email Campaigns

Pre-built templates for event announcements, membership offers, and re-engagement campaigns. Personalise with customer name and membership tier. Every email feels like it was written for that person specifically.

Reputation Management

Automatically request reviews after visits. Monitor your venue's reputation across platforms from one dashboard. Track volume, sentiment, and response rates. Build social proof without chasing customers manually.

📱

Social Media Scheduling

Plan and schedule posts to Facebook, Instagram, LinkedIn, and Google from one interface. Manage your entire social presence centrally. Consistent output without daily effort.

💬

Conversations

A shared inbox for all customer communications. Email, SMS, and messages in one place, visible to your whole team. No enquiry gets lost in a personal inbox and no customer waits days for a reply.

Get a demo of Engage
Customer Experience

Serve customers however they want.

Every customer gets the experience that suits them.

📱
Book ahead
Race Ready
Customer books online before arriving. Car and track chosen at booking. Sim configures automatically on arrival.
🧑‍💼
Walk-in
Staff Assisted
Customer arrives without a booking. Staff handle the setup and get them in the sim.
🖥️
Self-serve
Kiosk Mode
Walk up, scan, book, pay, race. No staff, no queue, no front desk.
1
Books online or on mobilePicks date, session length, car and track
1
Arrives at the venueNo prior booking. Wants to race.
1
Scans the QR code at the simOpens the booking flow on their phone. No app required.
2
Confirmation email sentBooking details and session info. Sim is already being prepared.
2
Staff create the bookingCheck availability in ShiftOS, done in seconds
2
Books from their phonePicks a session type, car, track, and experience from the booking flow
3
Arrives and finds their simWalks in, sits down at their assigned simulator
3
Staff configure the sessionCar, track and race mode selected with or without customer input
3
Pays with Apple PayOne tap. Payment confirmed instantly, waiver signed on the spot.
4
Presses Start and racesCar and track already loaded. Zero setup required.
4
Waiver signed, sim launchesDigital waiver on iPad. Staff press Start from Race Control.
4
Sits down and racesThe sim loads their selection automatically. Zero staff involvement.
All three paths lead here
They're in the seat. Loving it.
No confusion at the desk. No waiting while staff figure out the software. No form-filling on a clipboard. Your customer walked in, got straight to racing, and had a great time. That's what they'll tell their friends.
🚶
Mode 02
Walk-in · Staff Assisted

The customer walks in with no prior booking. Staff greet them, help choose a session type, set up the race, and get them in the sim. Same full experience, just initiated in-venue with a human touch.

Customer journey
Arrives at the venueNo advance booking. Sees availability and decides to race.
Staff check availability & bookStaff create a booking in ShiftOS in seconds from the dashboard
Staff configure the sessionChoose car, track, race mode. Customer can choose with guidance.
Waiver signed, payment takenDigital waiver on iPad or kiosk. Stripe payment in ShiftOS.
Sim launches from dashboardStaff press Start from Race Control. Session is tracked automatically.
🖥️
Mode 03
Kiosk Mode · Self-Service

The customer walks in and handles the entire transaction themselves at an in-venue touchscreen kiosk. Browse, book, pay, sign waiver, sit down, race. No staff interaction at all, by choice.

Customer journey
Walks to the kioskTouchscreen in-venue. No phone, no app, no counter needed.
Browses & selects a sessionSession types, available sims, cars and tracks on screen
Pays via Stripe or Apple PayCard, tap, or Apple Pay. No cash handling, instant confirmation.
Digital waiver signed on screenWaiver enforced automatically. Sim won't start without it.
Sits in the sim & racesSim auto-configures from kiosk selection. Full self-service.
Pricing

Simple pricing.

Three products. Mix and match. Operate standalone, or add Launch and Engage as you grow.

Operate
The Platform

Complete venue management: bookings, payments, memberships, kiosk, reporting.

  • One Customer Identity
  • Online booking engine
  • Card payments, online & on-sim
  • Membership management
  • Self-service kiosk
  • Credits, vouchers & discounts
  • Multi-location management
Get started
$200
per venue / month
Engage
Marketing CRM

A fully configured CRM connected to your ShiftOS customer and racing data.

  • Always-On Marketing Sync
  • Full marketing CRM
  • Email & SMS campaigns
  • Win-back automations
  • Review management
  • Birthday & post-visit flows
  • Social media scheduling
  • Connected to ShiftOS racing data
Add to any plan
$100
per venue / month
What does "1× session price" mean?

Your Launch fee per simulator equals whatever you charge customers for a single session. If your session price goes up, your software cost stays the same relative to your revenue.

USD
$25/session
→ $25/sim/mo
GBP
£20/session
→ £20/sim/mo
EUR
€25/session
→ €25/sim/mo

An 8-sim venue charging $30/session pays $240/month for Launch — roughly the cost of one session across your whole fleet.

Annual billing
Pay 10 months, race for 12.

Commit annually and get two months free. That's a 17% saving on every product.

See full pricing breakdown →
ROI

The math is hard to ignore.

A 12-sim venue running 66 hours a week. Real numbers from Shift Arcade San Ramon, the original ShiftOS deployment.

900%+
average ROI
<3
weeks to payback
$560
per month (12 sims)
$68k
annual staff cost avoided
12-sim venue · annual comparison
Extra staff member (without ShiftOS)−$68,000
Booking + waiver + CRM tools−$4,200
Coordination labour (100+ hrs/month)−$19,200
ShiftOS: Operate + Launch
$200/mo venue + $30 × 12 sims
$6,720/yr
Annual saving$84,680
Compare

Replace the patchwork.

Competitor pricing only covers sim control and race management, not booking, payments, memberships, waivers, or CRM. When you add those tools, the real cost is 30–40% higher.

8-sim venue ShiftOS Competitor + bolt-ons
Platform / base fee$200/mo~$110/mo
Per-sim software (8 sims)$240/mo~$350/mo
Booking + waivers + CRM✓ Included~$200/mo extra
Booking → simulator pipeline✓ Automatic✗ Manual setup
Single customer identity✓ Native✗ Partial (RFID)
Membership management✓ Included✗ Separate tool
Initial license fee$0~$1,000 upfront
Monthly total$440~$660
Year 1 total$5,280~$8,960

Competitor stack based on published pricing for equivalent sim racing venue software plus typical bolt-on tool costs.

Use cases

Built for venues at every stage.

Whether you're launching your first venue or managing a portfolio.

🏁

Single location

Running one venue and want to replace four different tools? Start with Operate at $200/month and add Launch per sim. Get booking, payments, memberships, and kiosk in one move.

From $380/month
🌐

Multi-location & franchise

Managing multiple venues or planning to expand? ShiftOS runs every location from one dashboard with per-location branding, reporting, and controls. Cross-venue leaderboards let customers compete across all your sites.

Multi-location native
🔧

Already have sim software?

Use Operate standalone: booking, payments, memberships, and kiosk without deploying the launcher. Get your operations platform sorted first. Add Launch when you're ready to replace your on-sim software.

Operate only · $200/month
Get started

See it mapped to your venue.

We'll show you ShiftOS built around your specific setup: sim count, session pricing, current tools. Then calculate exactly what you'd save.

No commitment. No sales pressure.

Book a demo