The complete platform for sim racing venues. Bookings, payments, kiosk check-in, race control, memberships, and CRM. Everything you need to open your doors and fill your simulators.
Without automation, you need one staff member per four sims to set up races. You're manually configuring PCs, chasing waivers, cross-referencing bookings on a separate screen.
One extra hire at $20/hr × 66 hours/week costs $68,000 a year. ShiftOS costs less than $500 a month.
Start with Operate. Add Launch to connect your simulators. Add Engage to grow your customer base.
Reservations, payments, leagues, leaderboards, gift cards, and waivers. Everything you need to open your doors and delight customers from day one.
The on-sim launcher for Assetto Corsa. A customer-friendly interface, kiosk mode, remote race control, and Race Ready — so the sim is set up and waiting before your customer walks through the door.
Your marketing list stays in sync with ShiftOS automatically. Email and SMS campaigns, win-back automations, review requests, and social scheduling all included.
Every booking, payment, membership, and event in one system, one customer identity, one dashboard. Operate replaces the four or five tools most venues currently bolt together.
A single account per customer flows from their online booking through payment, check-in, simulator login, leaderboard placement, and membership management. No duplicate profiles. No cross-referencing between systems. Staff can look up any customer and see their entire history in seconds.
Customers book sessions directly from your website at any hour. No phone calls, no email back-and-forth. Time slots, walk-ins, group reservations, and multi-location availability all in one booking flow.
Accept card payments through online reservations and the self-service kiosk. Walk-ins pay at the kiosk and go straight to their sim. Every transaction is tied to the customer's ShiftOS profile and included in your revenue reports.
Customers choose how many sessions they want per month and subscribe to a matching tier. They're billed automatically each month and their status is verified everywhere — booking engine, kiosk, simulator — without staff lifting a finger.
Issue gift vouchers, store credits, and promo codes. Customers redeem them at checkout or at the kiosk. Balances tracked automatically. Every discount audited and included in your revenue reporting.
Create and manage events with a full lifecycle from draft to completed. Race nights, corporate sessions, open practice, birthday parties — all managed in one place with calendar visibility across your whole team.
Publish events directly to your public calendar and website embeds. Customers see what's on, when it is, and can register or book in one click. No manual updates to a separate website.
ShiftOS includes a structured operations manual, daily task tracker, and shift checklists so your team knows exactly what to do and when. Consistent standards across every shift, without you having to be there.
Display live session info, leaderboards, upcoming events, and branding on any screen in your venue. Managed from the ShiftOS dashboard — no separate signage software required.
Run hot lap challenges, multi-week leagues, and time attack championships. Local and global leaderboards update automatically after every session. Embeddable on your website so customers track standings between visits.
Launch is installed on each simulator PC running Assetto Corsa and connects it directly to ShiftOS. Every booking flows to the sim: car, track, customer identity, and session settings loaded automatically before the customer sits down.
Running iRacing, rFactor 2, or another sim title? You can still use Operate and Engage for booking, payments, memberships, CRM, and marketing without the on-sim launcher.
A clean, purpose-built interface designed for first-time and public use. No sim experience required, no complex menus, no configuration. Customers are racing within seconds of sitting down.
Walk-in customers handle the full transaction from their phone. Browse session types, pay, sign the digital waiver, and start racing — no front desk, no queue, no extra hardware. The simulator is configured automatically when payment is confirmed.
Start, stop, and monitor every simulator from Race Control. Configure sessions, set AI difficulty, manage race entries, and track live status without walking across the venue. Run a race night with one person.
Customers choose their car and track when booking online. When they arrive, their simulator is already configured. No staff walks across the venue to set up a PC. They sit down, press Start, and race. No other platform does this.
Show the live race on any screen in your venue. Real-time car positions, driver names, lap times, and race gaps — all in a browser. No app, no hardware. Open a URL on any web-connected screen and your customers become an audience.
Engage connects your ShiftOS customer data to a full marketing platform. When a customer signs up, their profile is in your CRM. From there, email campaigns, automations, review requests, and social scheduling all have the right audience from day one.
When a customer creates a ShiftOS account, their profile syncs to your marketing contacts automatically. Membership tier and racer name are included. No imports, no manual data entry, no stale lists.
Win-back sequences, birthday offers, and post-visit follow-ups that run automatically. Configured once and active forever. Customers who haven't visited in 30, 60, or 90 days get re-engaged without anyone lifting a finger.
Every customer in one place with their membership tier, racer name, and ShiftOS profile attached. Search, segment, and take action on your full customer list without jumping between systems.
Pre-built templates for event announcements, membership offers, and re-engagement campaigns. Personalise with customer name and membership tier. Every email feels like it was written for that person specifically.
Automatically request reviews after visits. Monitor your venue's reputation across platforms from one dashboard. Track volume, sentiment, and response rates. Build social proof without chasing customers manually.
Plan and schedule posts to Facebook, Instagram, LinkedIn, and Google from one interface. Manage your entire social presence centrally. Consistent output without daily effort.
A shared inbox for all customer communications. Email, SMS, and messages in one place, visible to your whole team. No enquiry gets lost in a personal inbox and no customer waits days for a reply.
Every customer gets the experience that suits them.
The customer does everything before they arrive. They book online or on mobile, choose their car and track, and the sim is configured before they sit down. Zero staff interaction required. Available if wanted.
The customer walks in with no prior booking. Staff greet them, help choose a session type, set up the race, and get them in the sim. Same full experience, just initiated in-venue with a human touch.
The customer walks in and handles the entire transaction themselves at an in-venue touchscreen kiosk. Browse, book, pay, sign waiver, sit down, race. No staff interaction at all, by choice.
Three products. Mix and match. Operate standalone, or add Launch and Engage as you grow.
Complete venue management: bookings, payments, memberships, kiosk, reporting.
The software that runs on Assetto Corsa simulators. Race Ready included.
Requires Operate
A fully configured CRM connected to your ShiftOS customer and racing data.
Your Launch fee per simulator equals whatever you charge customers for a single session. If your session price goes up, your software cost stays the same relative to your revenue.
An 8-sim venue charging $30/session pays $240/month for Launch — roughly the cost of one session across your whole fleet.
Commit annually and get two months free. That's a 17% saving on every product.
See full pricing breakdown →A 12-sim venue running 66 hours a week. Real numbers from Shift Arcade San Ramon, the original ShiftOS deployment.
Competitor pricing only covers sim control and race management, not booking, payments, memberships, waivers, or CRM. When you add those tools, the real cost is 30–40% higher.
| 8-sim venue | ShiftOS | Competitor + bolt-ons |
|---|---|---|
| Platform / base fee | $200/mo | ~$110/mo |
| Per-sim software (8 sims) | $240/mo | ~$350/mo |
| Booking + waivers + CRM | ✓ Included | ~$200/mo extra |
| Booking → simulator pipeline | ✓ Automatic | ✗ Manual setup |
| Single customer identity | ✓ Native | ✗ Partial (RFID) |
| Membership management | ✓ Included | ✗ Separate tool |
| Initial license fee | $0 | ~$1,000 upfront |
| Monthly total | $440 | ~$660 |
| Year 1 total | $5,280 | ~$8,960 |
Competitor stack based on published pricing for equivalent sim racing venue software plus typical bolt-on tool costs.
Whether you're launching your first venue or managing a portfolio.
Running one venue and want to replace four different tools? Start with Operate at $200/month and add Launch per sim. Get booking, payments, memberships, and kiosk in one move.
From $380/monthManaging multiple venues or planning to expand? ShiftOS runs every location from one dashboard with per-location branding, reporting, and controls. Cross-venue leaderboards let customers compete across all your sites.
Multi-location nativeUse Operate standalone: booking, payments, memberships, and kiosk without deploying the launcher. Get your operations platform sorted first. Add Launch when you're ready to replace your on-sim software.
Operate only · $200/monthWe'll show you ShiftOS built around your specific setup: sim count, session pricing, current tools. Then calculate exactly what you'd save.